Portraits in Charisma, Pt. 2

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I did a post a while back about what charisma is and what it isn’t. You can find it here.

The basic premise is that what separates charisma from mere charm is the ability to suck people into your reality. You need to have a frame and sense of who you are that is so strong that it drowns out everything else in the vicinity. You make your personal frame stronger than anyone else’s around you, but not with the aim of overpowering through hostility but rather to seduce people into buying into what you’re selling.

Another profile in charisma I wanted to add was Arnold Schwarzenegger. In this Esquire article, you can see his charisma in action. He illustrates the principle of drawing people into his reality to a tee:

I mean, okay, he’s rich, sure. And he’s famous, sure. And he’s married into the Kennedy clan by way of Maria Shriver, sure. And he can’t be elected president, because of the flaw in the Constitution barring the office to nonnatives, and therefore he doesn’t have to give a shit, sure. He’s still Arnold — and there’s no way that anyone could have predicted that being Arnold would translate into being the kind of governor and the kind of politician he’s been, especially since the thing everyone agrees on is that he’s always Arnold, all the time. His persona has always been this close to being absurd, and yet he’s been able to make use of it — the persona and its presumed proximity to absurdity, both — as a governor just as well as he was able to make use of it as a bodybuilder and as a movie star. Indeed, most people thought that he was using the governorship in order to rise above his persona, when in fact he was using his persona to rise above the governorship. He hasn’t had to be less of himself — less, well, Arnold — in response to the realities of politics, though that’s what some people like to think; he hasn’t had to be more, either. He’s simply had to prove that this person and persona he created long ago was a more expansive notion than anyone thought possible, except himself. It’s an amazing American story in general, and an amazing immigrant story in particular, especially now, as he faces another crisis and is called upon not to reinvent himself, but rather to be himself yet again.

He had gotten away with it his entire life, you see — he’d gotten away with the imposition of his will. What he had in excess was one of the things the world had historically found unpalatable — the Teutonic will — and his genius had been to cast that will as a comic invention, and therefore an American one. He never had to hide his will or his ambition; he simply had to make his will and ambition an essential part of being Arnold, and then turn being Arnold into the performance of his lifetime.

You’ve heard of free will, of course. Well, with Arnold, there was freed will, and he used it, in the words of his chief of staff, “to visualize success in a way that doesn’t visualize obstacles.” Hell, when he came to the United States in ‘68, he didn’t speak any English, and visualization was what he had, a talent for seeing the next thing. He visualized success in bodybuilding and then attained it by bending his body and then the entire sport to his will. And then he saw the next thing: “I heard that Charles Bronson was making a million dollars a movie,” he told me. “That was a very big deal to an immigrant — a million dollars a movie. So I went to see a Charles Bronson movie. And I said, I can do that. And people said, No you can’t — have you ever heard yourself? And I said, I can do that. And then I made a million dollars a movie, so the next thing became keeping the million. And that’s how I got into business.”

And that’s pretty much how he became the governor of California as well. “I knew the time would come, and when the [Gray Davis] recall happened, it was handed to me. It was like God said, Hey, you want to circumvent the Republican primaries, because you’re not conservative enough for them? Here’s the recall. I was absolutely convinced that I would become governor, no matter what. And so I jumped in there. And I had the will to do it. When I campaigned in 2003, people said, You don’t have the experience. I said, There’s a storehouse of experience up in Sacramento and look at the shape the state is in. So it couldn’t be experience that makes the state in good shape. What it needs is the will. The will to go and make tough decisions and the right decisions. I have the will, is what I told the people. And that’s exactly what I have. I have the will.”

Notice how criticism or words of discouragement, even if logical and sensible, simply have no effect on his self-image and how he presents himself. His success is definitely not luck.

Bonus Quote: George Clooney from Playboy in 2000:

“Actors go into auditions thinking, ‘Oh God, they’re going to hate me. I started to come in selling confidence, not even selling my acting skills. The best actor never gets the job…Never.

Good quote, but I think it’s important to note that although it’s not necessary to actually be the best, you want to have some talent. As I said in part 1, if confidence alone was enough to be charismatic and suck people into your reality, the awful American Idol contestants from the early weeks would be superstars.

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4 Responses to “Portraits in Charisma, Pt. 2”

  1. It’s quite inspiring when you read something like that. I agree, much of success is to do with how you present yourself and how you perceive yourself. But like you said, if you don’t have the goods to back it up, it ain’t worth much.

    But in reference to the American Idol thing - sadly, in England, some of those awfully shitty people in the early rounds of Pop Idol (as it’s known over there) actually do become superstars - that says a lot about celebrity and the psyche of the British public.

  2. It does…but what exactly? I wish you’d elaborate, because I really am curious.

  3. Interesting take on Arnold, and by the way, great blog! I checked out some of your past posts, and your entry on “stereotypes” was better than 99% of the crap people spout on this topic, Left and Right. I look forward with interest to your future posts.

    Yours,

    Tschafer

  4. Thanks for stopping by and the kind words Tschafer.

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